While most of us have to remember not to take ourselves so seriously, some people are born with a euphoric energy that they never lose. Our favorite grandma influencer Baddie Winkle teamed up with Jack in the Box for Jack’s Playground–a whimsical adult-sized playground that boasted everything from curly fry swings, a massive (and super-fast) bacon slide, and a couple of taco see-saws. In the midst of Las Vegas’ Life Is Beautiful–an immersive music, arts, comedy and food festival, Jack’s Playground was the perfect place to get into the swing of the day (literally). It also proved to be the ideal location to let our hair down after a long day of listening to acts like Bea Miller, Cautious Clay and Pink Sweat$.
Hanging with Baddie was certainly one of the highlights of the three-day affair. Adrienne Ingoldt–Jack in the Box’s VP of Marketing and Communications revealed that the 91-year old influencer was their only choice to host Jack’s Playground. “We are very choosy about where we choose to activate,” she explained. “We want to keep company that shares our mindset about being an individual, expressing yourself, going against the grain. And, as we say, be the curly fry in a sea of regular fries, and this is definitely the festival for that. Baddie’s awesome. She marches to the beat of her own drum, and the energy she brings, the individuality she brings absolutely reflects the spirit of Jack in the Box and the people who work there–the food we make. We do everything a little bit different.”
When she wasn’t zooming around in her plush rainbow shooter, crushing Jack’s Playground visitors in games of fiery skeeball, and spending time with fans–STYLECASTER sat down to chat with Baddie on a plush red lip couch with swirls of whipped cream complete with cherries on top as a backdrop. We chatted about Life Is Beautiful, her partnership with Jack Ii the Box, the fashion that speaks to her soul and why this the best time to be a woman.
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Image: Instagram.