ummer might come in the middle of the year, but it’s often a time for change, new opportunity and adventure. Summer days are often full of travel and exploration. Accordingly, Michael Kors’ new campaign for Wonderlust, is intended to commemorate your epic summer memories–and let you revisit them every time you spritz. Supermodel and (resident Queen of Summer) Gigi Hadid is the face of Michael Kors Wonderlust–a refreshing fragrance that will transport you to the crystal blue waters of Turks and Caicos.
Emboldened with an adventurous spirit and a lust for life, Kors knew that Hadid was the perfect fit for his new campaign. “Gigi fully embodies the Michael Kors Wonderlust spirit” he explained. “She’s curious, spontaneous, lighthearted…everything you want in a travel partner and is the perfect face for this fragrance.” For Hadid–the scent smells like an endless summer (which is what I would imagine her life actually feels like). “Michael Kors Wonderlust is a vacation in a bottle,” she said. “The fragrance is an escape–a little luxury that takes you away. I love the floral notes and the versatility. It carries me from a day at the beach to a night out with friends.”
Just after the prolific designer unveiled Hadid as the new face of Micheal Kors Wonderlust($118; macys.com), I had to opportunity to speak with them both. On a 90 degree blazing hot day in New York City, we chatted about jet setting, how certain scents are ingrained into our memories, and the fact Hadid is not exempt from TSA.
Continue reading at STYLECASTER.